Located in the Heart of England. Pure Darkness Records is based near to Birmingham, the city who's reputation was forged during the Industrial Revolution, where historic waterways and canal heritage still survive, mixed with the modern architecture of a prosperous city, The Birth Place of Heavy Metal.
It is our mission is to be the Premier Gothic Indie Label of Choice.

Pure Darkness Records operates purely in the “Goth” arena, but what is “Goth”?

Goth music ranges from rock with a heavy heart-like drumbeat, through synthesised tunes with ethereal and mystical overtones, into classical styles - often drawing on liturgical works - and Gregorian chant. It is very difficult to draw a clear line designating what is Goth and what is not. One may find one Goth band that relies heavily on mixing of synthesised tracks, and another that works entirely with acoustic instruments and no amplifiers. As with many things about Goths, one can only say what is common, not what is necessary.
The lyrics of Goth music focus on much the same material as Gothic literature, including, but not limited to, symbols and concepts (death, sex, wine, blood, black or red roses, beginnings and endings) and supernatural forces (demons, witches, vampires, and even a few angels). There is a tendency for the songs to tell some sort of story. One might start feeling like one is at a particularly melodramatic opera which is being performed as a Halloween special.
The term 'Goth' was first applied to bands like Siouxsie and the Banshees and Joy Division. Later, in the early to mid-eighties, a strong rock element invaded Goth with the coming of age of bands like the Sisters of Mercy and the March Violets. However, the more spiritual, ethereal side of the music was also present, though less obvious. During the late eighties and early nineties, due to quite serious oppression by the music press, the Goth scene experienced a fairly major decline. The scene then consisted mostly of same-style, droning vampire-obsessed bands. The musical style played nowadays tends to be more light-hearted, but still with the deep lyrical content associated with more 'traditional' Goth music.

To read the article in full go to http://www.bbc.co.uk/dna/h2g2/A473924